Per NTSB Chair, “We need to implement the technologies we have right here, right now to save lives.”​

DENVER, CO / ACCESSWIRE / October 3, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of passive, touch-based alcohol detection technology, today announced that its Safe Driver solutions are in active market use, with broad expansion announced and underway. The National Transportation Safety Board (NTSB) recently highlighted “the need for technology solutions to eliminate impaired driving”, and its Chair Jennifer Homendy implored, “We need to implement the technologies we have right here, right now to save lives.”​

SOBRsafe’s passive alcohol detection in its stationary SOBRcheck™ form is currently helping ensure driver safety for companies like Continental Services and its 1,800 employees across four states. As Continental CEO Matt Hubbard stated, “SOBRsafe provides an innovative solution to proactively manage our existing alcohol policy, while complementing our existing safe operations. SOBRsafe supports our mission to provide a safe environment and community.” View an introductory video on SOBRcheck here.

SOBRsafe has now launched its continuous mobile monitoring solution, the fitness-style wearable wristband SOBRsure™. The Company has entered the rideshare industry with partner RubiRides, a service specializing in safe transportation for children. Explained RubiRides Founder and CEO Noreen Butler, “SOBRsafe is revolutionizing preventative alcohol monitoring solutions. SOBRsafe’s devices will add yet another layer of confidence to our trips, protecting both drivers and riders and helping ensure that our trips are alcohol-free.”

SOBRsafe intends to launch a version of its wearable band for teen drivers in the first quarter of 2023.

“We started SOBRsafe to support recovery and help save lives, and we believe our technology is making a positive contribution now, in real-time,” stated SOBRsafe Chairman & CEO Dave Gandini. “Our touch-based technology is hygienic and non-invasive – no breath, blood, or urine samples required. With its adoption by employers, agencies and parents, we feel we can bring safer roads to communities across the nation.”

About SOBRsafe™
The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and for telematics integration.

A preventative solution in historically reactive industries, it is being deployed for commercial fleets, workplaces, alcohol rehabilitation and probation management; other intended applications include airlines and young drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor or a driver from receiving the keys to a truck, bus or rideshare vehicle. An offender is immediately flagged, and an administrator is empowered to take the appropriate corrective actions. At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit

Contact SOBRsafe:



Safe Harbor Statement
Our prospects here at SOBRsafe are subject to uncertainties and risks. This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business, and reflect our beliefs and assumptions based upon information available to us at the date of this press release. In some cases, you can identify these statements by words such as “if,” “may,” “might,” “will, “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “continue,” and other similar terms. These forward-looking statements include, among other things, plans for proposed operations, descriptions of our strategies, our product and market development plans, and other objectives, expectations and intentions, the trends we anticipate in our business and the markets in which we operate, and the competitive nature and anticipated growth of those markets. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors including, but not limited to, the risks and uncertainties discussed under risk factors in our registration statement on Form S-1, as amended (File No. 333-262665) as well as our other filings with the SEC. We undertake no obligation to revise or update any forward-looking statement for any reason.


View source version on